Selling Your Home? You Need Worldwide Reach

I had a listing appointment over the weekend.  The home owner asked me how buyers would find his home online.  The misconception is that only large brokerages have the ability to reach potential buyers online.

The fact is that all brokerages that belong to the Mid Florida MLS have the ability to post homes for sale on over 60 real estate related websites.  In our business it's called listing syndication.  When your home goes for sale on the MLS, it is automatically listed on other major sites like Zillow, Trulia, Yahoo Real Estate, and more.

But there's more to the story.  Individual agents can compete effectively online.

I showed the homeowner how my real estate website,, was visited by people from 70 countries in the past month.  Here's the map: was visited by potential Sarasota home buyers in 70 countries in the last 30 days

Part of my success in generating online interest in properties includes real video walk-throughs of homes for sale, posted on YouTube, as well as full featured photo slide shows.  When you're ready to sell, put my online marketing expertise to work.


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