Woo Hoo! Florida Open House Weekend is Coming!
As a regular reader of this blog you know that I often like to poke at the status quo and old-school thinking that pervades so much of the real estate business. Nothing exhibits as much old-school thinking as the breathlessly touted Florida Open House Weekend coming up on March 26 and 27. According to the Sarasota Association of Realtors: "More than 50,000 blue balloons featuring the Realtor logo will be flying over mailboxes from Sarasota to Jacksonville. The Sarasota Herald-Tribune is offering a special advertising package for the event". In this age of technology, is the best our realtor association can come up with is hanging balloons on mailboxes? And to add insult to injury, the cash-strapped Herald-Tribune, which has seen real estate classified and display advertising shrink to all time lows, is seeking to find any way to tap Realtor's pockets for advertising dollars. Has anyone outside the business seen any advertising for this? I haven't. It