Today's Real Estate Consumer | Marketing Your Home | Sarasota FL
As Realtors we are primarily marketers. Home sellers rely on us to market their home to the right prospective buyers. Studies have shown consistently that the internet is the place where over 90% of home buyers start their search. Home buyer activity online is always evolving. As a marketer, I subscribe to a weekly newsletter from Google about consumer behavior. One major trend Google has identified is the "right here, right now" consumer mentality. Consumers are using their mobile devices to make all kinds of decisions, from the nearest coffee shop to price comparisons while in a store. The real estate industry is no different. How many times have you been in your car, you see an ad, and want more information? How many times on a recent vacation have you used your mobile device to find a bar or restaurant? Locally, prospective buyers are searching condo buildings and neighborhood names while driving around Venice and Sarasota. I decide...