Davidbarrhomes.com Outperforms Major Sarasota Broker Sites
Google Analytics is a fascinating and highly useful tool for evaluating a website's performance in the online advertising universe. I started using Google Adwords over 10 years ago for my real estate website, davidbarrhomes.com , and experienced excellent results. My goal then, as it remains now, is to create a website and online presence that could take on the largest competitors in our area. A new feature I've been examining on Analytics gives me some extremely positive results to share in this regard. Google's Auction Insights provides a revealing snapshot of how keywords are performing versus other online advertisers. I was pleased to find out that my keywords targeting some of the most popular neighborhoods and areas in Sarasota and Manatee Counties garnered a higher share of impressions (people who saw my advertisement) than major brokers. To me, this proves that a lone real estate agent can successfully take on even the largest competitors online wh...