Unpopular Opinion: Mobile Browsing
I'm not a go with the crowd kind of guy, and I usually question the CW (conventional wisdom) of what the media and leaders in our field feed us about the latest trends and news. One of these is that we need to develop "responsive" real estate websites, based on the user device. I don't subscribe to this idea. Website analytics and the mobile industry lump mobile browsing on different devices under the same category. For example, browsing on a smart phone or internet capable phone is considered the same as browsing on a tablet. I think there's a real distinction between these devices, in terms of how users search for real estate. In the first scenario, a potential home buyer is on their smart phone in front of a home for sale. Most likely, they want to look up the price and get basic information. For this type of mobile user, I provide a QR code on my for sale sign, which takes the user to a specific page on my website. In the second scenario, the u...