Showing posts from August, 2018

Using Drones in Real Estate Marketing | Sarasota FL |

Drones have been around in real estate marketing for a while now, but like everything else in the real estate business, they way they are (or should be) used is constantly evolving. Back when drones first made headlines, they were touted as a camera platform to get unique photo shots, mostly of luxury homes.  They had limited range, flying time, and photo options.  At first, the public thought drones were a huge invasion of privacy.  From my own experience, I can tell you that public acceptance of drones has increased tremendously, and I'm no longer excoriated by a passerby or threatened with a call to the police. I got my first drone, an Autel X-Star Premium, back in November of 2016.  I flew it hundreds of times, capturing video and learning along the way.  I now have a total of 4 drones, partly for back up and partly for different uses, such as client video or creating photos and video for social media.  Flying a drone is one thing, knowing what to capture is another thing,