Venice Real Estate 101: Listen More, Talk Less

I just read an interesting Tweet from my Twitter feed  (follow me here: @sarasota_homes) that is Sales 101, but many in real estate don't put in practice.

People buy for their own reasons, not yours.  Listening to the needs of the customer is key in any sales position.

Lots of Realtors think having a "big personality" and talking a lot is "selling".  I learned a long time ago to let the customer talk, but ask them questions to zero in on what their primary motivations are for buying or selling their property.

So Realtors, talk less, listen more, and sell more.


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