Business Cards

I read an interesting article on real estate marketing and the basic business card.

The premise of the article was "My Face is Not My Brand".  It went on to say there's a divide in the real estate community about putting faces of agents on everything from cards to yard signs to real estate websites.  I call this vanity marketing.

I am of the school that believes no one is going to select me or not select me because of how I look.  I have always said I prefer to work with people that select me as their agent because of my knowledge and local experience.   Here's something to think about:  Do doctors or employees of major corporations put their head shot on their business cards?

Vanity marketing might be great for politics, but it's not so great for real estate.

Do we even need business cards at all in the digital age?  Now there's a topic for a future blog.

Comments

  1. UnknownMay 28, 2013 at 1:50 AM

    In other words I want to say that every business card design should have some distinct qualities in them for which people will accept them and remember for sure. real estate business cards

    ReplyDelete

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