Trulia's Mobile App

I just read an article from Inman News, the real estate news source, about Trulia's changes to their "listings" and their mobile app.

I've blogged about Zillow's inaccurate data several times, and Trulia is not much different.  Trulia scrapes local tax data and posts pre-foreclosure and foreclosure properties as available for sale, when they are not.  Every single day, I respond to questions from confused buyers on the Trulia forum about these types of homes.

Trulia is touting updates and changes to their mobile app in an effort to get buyers to use it and sell advertising on the app to real estate agents.

For buyers, the same inaccurate Trulia "listings" will show up on their mobile app.  I can imagine a buyer pulling up outside a home they found using the Trulia mobile app, calling the featured real estate agent from the app, and asking about a home that isn't for sale.  End result:  a disappointed buyer and an agent who paid for the privilege of damaging their credibility by advertising as the featured agent on Trulia's app.

Buyers should realize that local real estate professionals have their own mobile apps, with available listings from the MLS, or a mobile-optimized site that buyers can use to input an address or a MLS number to get more information from their mobile devices.  Trulia's app is designed solely to sell advertising to real estate agents.

Comments

Post a Comment

Popular posts from this blog

Real Estate Advertising Online

The Facebook IPO got me thinking about their future, and how it will affect Google and online advertising as a whole. I don't get Facebook mania.  In my opinion, there's a lot better things to do in life.  GM recently cancelled plans to spend $10 million to advertise on Facebook because they got disappointing results.  I can't see Facebook users clicking on ads when they are chatting with friends or playing games. Does anyone feel like social marketing is being shoved down our throats?  Advertising on Facebook and Twitter has yet to produce impressive results for most companies.  However, social media does play a meaningful role, in my opinion, in driving traffic to a website. Here is a fascinating graphic comparison of advertising on Facebook versus Google, which you can read here:  http://bit.ly/JHJ5LR So why am I blogging about this? As much as many in the real estate industry in Sarasota want to deny it, the days of Open Houses, magazine ads,...
Read more

List Your Home for Sale | Sarasota FL | David Barr Realtor

Image
A survey by the National Asociation of Realtors shows that over 70% of home sellers talk to one agent when they list their home for sale. As a Sarasota FL area home owner, it's time to do more research when selecting the right Realtor to list your home for sale. We are seeing a huge number of homes go off the MLS once listed, and it's usually due to being overpriced.  Has your Sarasota home listing expired , after sitting on the market for weeks and months, with showings but no offers? Make one more call to me, and find out how my targeted approach will produce a buyer.  People searching online for a home (94% of home buyers) in your specific neighborhood or condo building is the best type of buyer.  Think about it:  buyers searching for "sarasota fl real estate" are not at the end of their discovery journey.  A buyer looking at targeted properties will prevent a horde of tire kickers in your home, and will reduce the time it takes to sell your home....
Read more

2nd Quarter Real Estate Sales Statistics | Sarasota FL | David Barr Broker Associate

Image
Sarasota real estate statistics for 2nd Quarter 2019 are available.  The market continues to experience positive growth. Two categories are worth further analysis.  First, median time to contract increased 26% over last year.  I believe this is due to home buyers from up north cushioning or extending the closing date on their Florida property, so their current residence can sell.  This in return is affecting median time to sale. The second is median percent of original list price received.  There's a lot to dissect here.  Over priced listings aren't selling, and aren't reflected in this stat.  We call these expired listings.  If the property is priced according to the market, it's remained a steady 5% off list price for quite some time.  Every property is different, but use this number as a guide for what to expect. Contact me for expert pricing and marketing for your Sarasota area home for sale.
Read more