Real Estate's Dirty Word

Yesterday I drove by a real estate office that had a sign in front that really struck me as being out of the Stone Age.  The sign said "We're open and selling like crazy".

For some reason that sign really rubbed me the wrong way.  Were they selling homes or used cars?

I've been in the sales (I prefer to call it marketing) profession in general for over 25 years.  But I've never ever introduced myself as a "salesperson" or as being "in sales".  In my opinion , variations of the word sell are words to avoid in real estate.  No matter the age of a potential consumer, no one wants to be sold.

Consumers want to be educated, presented with options and potential outcomes, and then want to come to their own conclusions without the presssure that selling connotes.  This applies to both home owners and home buyers, when working with real estate professionals.

Any licensed Realtor can call themselves a "top producer" (aka salesperson or tops in sales), and a lot of brokers tout their recent number of sales like a number of conquests.  The real top producers adopt a consultative approach and focus strictly on your real estate needs.

Read more about my philosophies for home buyers and home owners on my website:


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