Zillow's Last Gasp | Real Estate | Venice FL
I was reading today about Zillow acquiring DotLoop. I had not heard of DotLoop. Apparently it's a competitor to Docusign. And there's a lot of competitors to Docusign. But I digress. The blog I was reading posted this link to a YouTube video about this acquisition: https://youtu.be/FTvEw0toTTc I believe this is Zillow's last gasp. Zillow's end game is to change how real estate is transacted. They have been pursuing a strategy of acquiring electronic signature companies, online rental companies, and IDX data (and stealing it to display on Zillow), all in an effort to begin the creation of a new online experience. Zillow wants an end-run around Realtors, and appeal long term to millenials, who live their lives through apps. They can't win the accuracy battle with Realtor.com. They can't win the PR battle they face against an army of Realtors who are spreading the word about Zillow's unethical and misleading business practices. They are n