JD Power Survey 2011 Home Buyer/Home Seller Study
The release of this study was timed perfectly to dovetail with my last blog post, franchises versus independents.
This study meaures customer satisfaction of only the largest national franchises. What is interesting is that the most influential component of home buyer satisfaction in this study is satisfaction with the real estate agent/salesperson. Among home seller, agent/salesperson and marketing factors declined. The study cites that many real estate companies have made cutbacks in additional services and offices during recent years.
This study directly supports my position that the key to a successful transaction for buyers or sellers is not necessarily connected to a large franchise, but through the choice of a competent agent who can skillfully manage the details in today's market to a successful close and sale.
Read more about the study: http://bit.ly/odRvXL