Today’s topic is especially for you, if your Venice FL home was listed for sale but expired in the MLS. This is one of the reasons why I named this podcast Get Real. The topic of real estate marketing I think is a fuzzy one for many home sellers. You interview real estate agents to tell you how they will market your home for sale and attract a buyer. The flashy graphics showing you the 950 real estate related websites your home will appear on look great, but lets get real. Every major broker does this. I’m here to tell you the straight up truth that the next level of real estate marketing is upon us, and is probably one of the reasons your expired listing didn’t sell.
So, let’s get real.
I’m a bit of a different Realtor. I sometimes feel like a Martian in my real estate office. I devour anything I can get my hands or eyes on when it comes to online marketing, whether it’s real estate or any other business. I am obsessed with keeping ahead of how consumers are acting online, and what devices they are using. I study web design and apply it to my own business. Attracting clients through marketing my business online is about 99% of my bread and butter. If I don’t succeed in that space, I’m going to be a broke agent.
Thankfully, I’m not a broke agent. I walk the walk of what I’m about to tell you. My online strategies are working for me, and they’ll work for you in selling your home or condo, especially if it became an expired listing.
Let’s cover some of the basics in my strategic outlook. 1) I am not mass marketing for keywords such as “venice fl real estate”. Why? Consumers doing that are learning about the market. They are probably in the comparison stage: Venice, or Sarasota, or Naples, or Bonita Springs? 2) The best buyers for your expired listing are those buyers looking now for your specific neighborhood, or even your address. Guess what? They’re driving around right now looking for information on their phones. 3) A real estate agent who says your home for sale will show up on Realtor.com and Zillow and the broker site is a dime a dozen. How is a buyer going to differentiate your home in a sea of red dots on a Zillow map?
They can’t. Remember, your home for sale listing was already in all these places, and it didn’t sell.
So what makes me different from the typical 70 year old real estate agent who lets their broker “list them online?”
Video is king and audio is queen when it comes to online marketing. Do you think an HD video tour of your home for sale, watchable on a cell phone, might attract a buyer interested in your neigbhorhood while they’re driving through it, and get them to visit in person? Did you know that Google can rank relevant, high quality video on the first page of Google search results? That’s one way to make your home stand out in the crowd.
Audio is queen: Listen to my podcast: http://bit.ly/2KjV30m
Some agents talk about producing single property websites. The majority of those don’t work because those agents don’t know how to optimize it to rank in a search. My solution is to provide a landing page on my website for your property, with photos and video tour, that WILL rank on the first page of Google.
Here’s two case studies:
1) I listed a beach condo in Venice. The two previous sales before mine took more than twice as long to go under contract. Why? The buyers found the video and the views this unit had of the beach and Gulf of Mexico.
2) I have a current listing (as of this production date) of a home in South Venice that has received an offer in just under 2 weeks on the market. The home is small but gorgeous. It doesn’t compare that well based on a price per square footage basis to others in the area, but the HD video tour I produced for it ranked on the first page of a Google search for the property address, along with my website page for the property on my website. Video connects with a potential buyer’s emotions and creates images of them living in your property.
Besides video, you’ll get a blog post, pod cast, and a constant social media campaign of images of your home on Pinterest, Instagram, and Facebook. More exposure off a broker site for your individual property across the internet is more likely to attract an interested buyer.
Expired listing? My strategies and marketing program produce maximum exposure for your property, beyond what every other broker has been doing as a plug and play for years and years.
Did I get real enough? If so, I invite you to contact me about your Venice or Sarasota expired property listing, so I can help you get it sold.