Monday, March 14, 2011

Woo Hoo! Florida Open House Weekend is Coming!

As a regular reader of this blog you know that I often like to poke at the status quo and old-school thinking that pervades so much of the real estate business.

Nothing exhibits as much old-school thinking as the breathlessly touted Florida Open House Weekend coming up on March 26 and 27.

According to the Sarasota Association of Realtors:  "More than 50,000 blue balloons featuring the Realtor logo will be flying over  mailboxes from Sarasota to Jacksonville.  The Sarasota Herald-Tribune is offering a special advertising package for the event".

In this age of technology, is the best our realtor association can come up with is hanging balloons on mailboxes?  And to add insult to injury, the cash-strapped Herald-Tribune, which has seen real estate classified and display advertising shrink to all time lows, is seeking to find any way to tap Realtor's pockets for advertising dollars.

Has anyone outside the business seen any advertising for this?  I haven't.

It's well documented that Open Houses don't sell homes, and that buyers turn to the internet first, more than any other medium including newspaper, to search for homes.

What I also find contradictory is that balloons and newsprint are inherently not "green", yet the Sarasota Association of Realtors provides "green" accreditation courses.

This dovetails with my blog posts disputing the rosy real estate market outlook of other Realtors in the Sarasota area.  Sales must be slow to create this type of event to try to generate some hype.

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