Authenticity in Real Estate Marketing | Sarasota FL | blog.davidbarrhomes.com
I get the “Think with Google” newsletters and updates, and it’s the one email I look forward to. Google, like it or leave it, has access to the immediate data and trends of today’s consumers. And let’s face it: being a Realtor means you’ll be spending most of your time marketing to attract new clients, and to market your current client’s property listings. So, today’s Think with Google topic was about authenticity. Millenials are changing the way all of us look at marketing and advertising. For example, is that diamond ethically mined? Is that coffee ecologically sourced and farmed? Does that spaghetti sauce have all natural ingredients? Is that product actually depicted in a way we would use it ourselves? Everything about this trend translates directly to real estate. Is that home description telling me what I need to know about the home, or is it filled with useless adjectives (like charming, cozy, sweet)? Are the photographs realistically depicting the ho...