Friday, May 18, 2018

Expired Listing Specialist | Configuring Your Listing in the MLS | blog.davidbarrhomes.com

We're seeing a lot of expired listings in Sarasota and Venice.  That should be disconcerting to you as a home owner, since you were probably expecting that your home would sell in a hot market.

Your Sarasota home may have expired in the MLS because of other issues besides price and condition.

Technology and real estate marketing are moving quickly beyond the aptitude of low tech Realtors.  One example of this is the ability to understand why and how to make sure your Sarasota property for sale shows up on other Realtor's websites.

We have something called IDX, which means internet data exchange.  Brokers who belong to our MLS can agree to allow their listings to be shown on other broker's websites.  It's been a boon to consumers, as you can go to highly ranked and visited real estate websites like mine, davidbarrhomes.com and sarasotadavid.com, and view all the available homes and condos, based on your search parameters.

Did your Sarasota home expire in the MLS?
Your Sarasota home for sale may have expired in the MLS because of your low tech agent

However, some brokers (seemingly, most of the smaller ones) are not opting in to IDX, and some low tech agents don't understand IDX and why it's important that your property listing display on other Realtor's websites.

Anything that limits potential home buyers to view your Sarasota property for sale is a major mistake, and could be one of the reasons your home is now expired in the MLS.

May I suggest that if your former agent didn't understand this concept, they certainly didn't understand how to market your property online with a strategy beyond the cookie cutter plans most major brokers provide?

As your #Sarasota and #VeniceFL #expiredlisting specialist, I can identify the problems with the previous efforts to market your property, improve and add to them, so we can find the right buyer for your home or condo.  Contact me when you're ready to put your Sarasota property back on the market.

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