Thursday, December 14, 2017

Today's Real Estate Consumer | Marketing Your Home | Sarasota FL

As Realtors we are primarily marketers.  Home sellers rely on us to market their home to the right prospective buyers.  Studies have shown consistently that the internet is the place where over 90% of home buyers start their search.

Home buyer activity online is always evolving.  As a marketer, I subscribe to a weekly newsletter from Google about consumer behavior.

One major trend Google has identified is the "right here, right now" consumer mentality.  Consumers are using their mobile devices to make all kinds of decisions, from the nearest coffee shop to price comparisons while in a store.  The real estate industry is no different.

How many times have you been in your car, you see an ad, and want more information?  How many times on a recent vacation have you used your mobile device to find a bar or restaurant?

Locally, prospective buyers are searching condo buildings and neighborhood names while driving around Venice and Sarasota.  I decided a while ago to create pinpoint specific website pages for these types of searches.

Instead of a long list of expired or sold properties in search results from Zillow, home buyers will find my local website and the condo building of their choice on the first page of Google search results.  They'll get the latest MLS listings and local information from a local Realtor, such as pet policy, beach route with map, neighborhood report, sales trends and, HOA or condo fees.

In many instances, home buyers can also find one of my 250+ exclusive HD videos for the condo or neighborhood from my YouTube channel.  You can try a Google search for "point whitecap venice fl" or "imperial house venice fl" for some good examples.

When you list your home for sale with me, your property receives powerful exposure to the best prospective buyers who are looking for your exact condo or neighborhood that only I can offer.  Which is the better qualified buyer: one who is looking for "sarasota real estate" or one who is looking for Palmer Ranch condos for sale?

Contact me to sell your home with marketing that works.

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