Wednesday, December 27, 2017

Lister Accompanied Showings | Sarasota FL |

I've been working with out of town buyers looking for a luxury waterfront home in Sarasota.

Most of the agents in my service area falsely believe they are providing a value added service to their clients by promising to be present when a potential buyer tours their property.

Scheduling showings for these properties can be a nightmare, especially if the listing agent (usually an assistant, not the actual agent) can't be available to accommodate the schedule of the buyer.  Just imagine if this was occurring in another industry. It's really outrageous.

Is an assistant actually selling your luxury property instead of the Realtor you hired?  I toured 6 properties with buyers yesterday, and spoke to the actual listing agent a total of zero times.

Are you afraid of theft?  Every home owner selling their property should put valuables away and de-clutter, regardless of the price.  Are you worried about unqualified buyers touring your property?  A good buyer's agent won't waste their time with unqualified buyers in the first place.

In my experience, most buyers don't want another agent/assistant present during a showing, just to tell us the room we're in is a bedroom.  We get it.

I even had an agent representing a seller try to interrogate me about my clients:  Who are they, what do they do, where are they from, what else am I showing them, what areas are they interested in?  Sorry sellers of that property, your agent just got your home taken off the buyer's tour.

As a Sarasota luxury home seller, are you getting enough showing appointments and feedback from potential buyers?  If not, your Realtor may be placing unnecessary obstacles in the path to selling your home.

Friday, December 22, 2017

Thursday, December 14, 2017

Today's Real Estate Consumer | Marketing Your Home | Sarasota FL

As Realtors we are primarily marketers.  Home sellers rely on us to market their home to the right prospective buyers.  Studies have shown consistently that the internet is the place where over 90% of home buyers start their search.

Home buyer activity online is always evolving.  As a marketer, I subscribe to a weekly newsletter from Google about consumer behavior.

One major trend Google has identified is the "right here, right now" consumer mentality.  Consumers are using their mobile devices to make all kinds of decisions, from the nearest coffee shop to price comparisons while in a store.  The real estate industry is no different.

How many times have you been in your car, you see an ad, and want more information?  How many times on a recent vacation have you used your mobile device to find a bar or restaurant?

Locally, prospective buyers are searching condo buildings and neighborhood names while driving around Venice and Sarasota.  I decided a while ago to create pinpoint specific website pages for these types of searches.

Instead of a long list of expired or sold properties in search results from Zillow, home buyers will find my local website and the condo building of their choice on the first page of Google search results.  They'll get the latest MLS listings and local information from a local Realtor, such as pet policy, beach route with map, neighborhood report, sales trends and, HOA or condo fees.

In many instances, home buyers can also find one of my 250+ exclusive HD videos for the condo or neighborhood from my YouTube channel.  You can try a Google search for "point whitecap venice fl" or "imperial house venice fl" for some good examples.

When you list your home for sale with me, your property receives powerful exposure to the best prospective buyers who are looking for your exact condo or neighborhood that only I can offer.  Which is the better qualified buyer: one who is looking for "sarasota real estate" or one who is looking for Palmer Ranch condos for sale?

Contact me to sell your home with marketing that works.

Monday, December 11, 2017

Flood Insurance | High Risk States |

CoreLogic, a real estate and financial analytics firm, released a report today based on FEMA data that shows  states with the most higher-risk homes for flooding.

Most may think with this past summer's hurricanes, Florida and Texas would be at the top of the list, but it's actually Arizona that has the highest percentage of homes with moderate to high flood risk.

You can read the article in the Wall Street Journal:

Read more about flood zones on my website

Thursday, December 7, 2017

Venetian Shores | Town Homes for Sale | Venice FL

More for you from Venice Island in #Venice FL.  Venetian Shores is a luxury town home of just 12 units.  Featuring private elevators and garages, these two story units have upscale appointments and room for individual private pools.  Just a short walk to Venice Beach and the vibrant downtown, Venetian Shores town homes start in the $900,000's.  

Register for instant listing updates on my website

Golden Strand | Condos for Sale | Venice FL

Venice Island is one of Florida's best kept real estate secrets. Here you'll find a range of condo styles and prices. Today I'm bringing you my exclusive video for Golden Strand, a popular #VeniceFL condo directly across from Venice Beach. 1 and 2 bedroom units start in the low $300,000's and feature a heated pool and beautiful Gulf of Mexico views. 

For more on Golden Strand including the most accurate, current MLS listings, visit my website