Friday, August 14, 2015

#AccuracyMatters | Zillow | More Inaccurate Data in Venice

I was doing some market intelligence today and I noticed something quite interesting.

The major real estate portals such as Zillow/Trulia, Redfin, Movoto, etc., are including what are supposed to look like an active inventory count of available properties for the search term queried.  It seems one of our competitors has picked up on this trend.

Inaccurate Zillow inventory listings in search results
Today's search results for "Venice Island FL real estate" showing incorrect inventory on competitor websites

Both of these search results are displaying incorrect inventory levels for the search terms used.  Since "Venice Island" is a geographic area more than a neighborhood, I use the mapping feature available in our MLS to display properties there for sale on my website.  Today there are 93 single family homes, condos, townhomes, and villas for sale in that area, not 127.

As far as Zillow's link, it wasn't even accurate based on the keywords used.  For Venice FL, there are not 977 homes for sale.  There are 246 single family homes for sale today as of this writing in our MLS with Venice as the city.

Bigger doesn't translate to better.  Search www.davidbarrhomes.com and go to the "Neighborhoods" and "Lifestyle" buttons on the main menu for commonly searched Venice FL real estate.

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