Real Estate Advertising Online
The Facebook IPO got me thinking about their future, and how it will affect Google and online advertising as a whole. I don't get Facebook mania. In my opinion, there's a lot better things to do in life. GM recently cancelled plans to spend $10 million to advertise on Facebook because they got disappointing results. I can't see Facebook users clicking on ads when they are chatting with friends or playing games. Does anyone feel like social marketing is being shoved down our throats? Advertising on Facebook and Twitter has yet to produce impressive results for most companies. However, social media does play a meaningful role, in my opinion, in driving traffic to a website. Here is a fascinating graphic comparison of advertising on Facebook versus Google, which you can read here: http://bit.ly/JHJ5LR So why am I blogging about this? As much as many in the real estate industry in Sarasota want to deny it, the days of Open Houses, magazine ads, and newspaper cl
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